In an ever-more digitalized world, your Website is often your first and foremost marketing tool. Much like a physical storefront unto itself, your Website’s appearance demonstrates the quality of the goods and services which you have to offer to your customers. If your Website is sloppy, disorganized, clashing, garish, tacky, or hard to navigate, customers are going to assume the same thing about both your brick-and-mortar location and the services which you have to offer them. As the saying goes, you can only make one first impression. Why not nail it? Just as it can work against you if it’s ramshackle or slipshod, a properly, professionally designed Website, one that is attractive and easy to navigate, can work for you as well. A well-designed Website is particularly important to sales conversion; if your Site makes a good impression, a potential customer is far more likely to become an actual customer — perhaps even a recurring customer. You’ve probably got quality products and services, but so does the next business owner standing in line, waiting to secure your customers’ business for themselves. This is one of those little ways in which you can make your business stand out. A properly designed Website can honestly make all the difference in the world. A properly designed Website is, first and foremost, “technically” error-free. Online shoppers in the present day are deeply concerned about issues such as identity theft, hacking, and the loss or theft of their financial information. Even the smallest of glitches, such as a shopping cart landing page which takes too long to load, can send what might otherwise be a paying customer packing. Other important features of a properly designed business Website include streamlining the purchase process — making it quick and easy to select goods or services to purchase. Amazon has raked in yet another in a long line of fortunes with its one-click purchase option. Assuming your customer is stuck with a standard Web-based shopping cart, however, you want to make sure that it’s as quick and painless as possible to get that cart out the proverbial door. Whatever methods of payment you offer should be prominently and clearly displayed. Minimize the number of steps involved. Despite the assumed vulnerability to hacking or other means of theft, many customers appreciate the option to store their banking or credit card information for the convenience it provides. This should always be presented as an option. From how quickly a page loads, to how visually appealing it looks once it’s up there, and how quickly your customer can complete their transaction, professional Greenville SC web design is a no-brainer step to driving additional sales to your front door.
What is SEO? SEO stands for “Search Engine Optimization.” It is the process by which the contents of a Website, a social media post, or other online content are made more readily accessible to search engines and more highly indexed relative to specific, relevant search terms, known as “keywords.” This works by attracting the attention of the algorithms used by search engine “crawlers” — software used by the major search engine providers to index and sort the contents of the internet — and convincing these crawlers that your Website is relevant to a particular keyword by repeating it often throughout your content… and by positioning it in places where crawlers are inclined to look (for example, they pay more attention to the specific words in headings and titles than they do to those in a standard paragraph). Why is Local SEO Important? Local SEO, or SEO intended to grab the attention of people located in close proximity to a physical storefront, is important for several obvious reasons. It makes your business stand out to those who are in a position to take advantage of more traditional means of interacting with a business. Obviously, this is particularly important for businesses such as restaurants, merchandisers, and other business models which rely almost entirely upon local clientele as opposed to an international customer base, but any business with the capacity to handle local clientele will be helped by making themselves more widely known to those who might prefer to deal with them in direct fashion. How do I Know Which Company to Choose? There are many SEO companies out there, and — strictly speaking — a Greenville SC SEO company, being a provider of digital services, doesn’t have to be local to your area of doing business itself in order to work on your local SEO. The key things to look for in choosing a provider of local SEO-related services would be to look for a provider which emphasizes providing SEO with a specifically local flavor, whether by default or as an option. Recognition of the role that SEO plays in a discipline that is only just beginning to grasp the larger implications of localized SEO focus suggests forward thinking and positive initiative. In addition, look for a provider which discusses the use of Google’s Map Pack, or 7 Pack. This is an extremely important tool for local SEO optimization. Don’t go with a provider which doesn’t strongly emphasize the importance of using this feature, or discuss to some length how they go about influencing your business’ Map Pack profile. Finally, pay attention to past client ratings. A company which has previously generated noticeable results for other businesses, particularly those of your industry, is a good bet for your own future results.